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In the digital advertising world, businesses are constantly looking for new methods to capture a person's eye of users. Popunder ads emerged as a popular format, offering a subtle yet effective way of drive traffic, generate conversions, and increase brand awareness. While they're often wrongly identified as popup ads, popunder ads operate differently and they are often less intrusive. In this short article, we'll explain what popunder ads are, the way they work, their advantages, and greatest practices for making use of them within your marketing strategy. What Are Popunder Ads? Popunder ads are a type of display ad that opens in a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing together with the current page, popunder ads remain hidden until the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to focus on the ad if they are finished using main activity. Because of the placement, popunder ads are generally considered to get more user-friendly than popup ads. They don’t interfere with the browsing experience, but nevertheless provide advertisers with an opportunity to acquire message across. How Do Popunder Ads Work? Here’s a step-by-step breakdown of how popunder ads work: Triggering the Popunder Ad: When a user visits an online site, the popunder ad is triggered by an action—such as hitting a link, button, or form about the page. This can be done in the way that feels seamless, often minus the user realizing the ad has opened behind the main window. Ad Opens in a very New Tab or Window: Instead of appearing on top of the current webpage (as a popup would), the ad opens in the new tab or browser window behind the active session. Users will not immediately see the popunder ad. User Engagement: Once the person finishes browsing and closes the active window, they'll notice the popunder ad without anyone's knowledge. Since the ad only appears after they’re carried out with their primary activity, it avoids interrupting the person experience. Click and Conversion: The popunder ad was created to drive clicks and conversions. Once an individual discovers it, they are able to engage using the ad by clicking on it, while them to the advertiser’s web page or website. Popunder ads are often used for getting visitors or traffic to specific offers, generating leads, or increasing website engagement. Why Use Popunder Ads? Popunder ads have several positive aspects that make them a unique option for advertisers: Less Intrusive User Experience Unlike popup ads, which immediately take over the person’s screen, popunder ads stay in the shadows and don’t interrupt browsing. This can lead to a more positive consumer experience and reduce ad fatigue. High Visibility Since the ad appears only after an individual has finished their primary activity, they're more likely to give it their full attention. Popunder ads is capable of doing higher visibility because they remain open for the user’s device until actively closed. Better Click-Through Rates Many advertisers see that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they are seen at any given time when an individual is more relaxed instead of distracted by other content, they could drive more meaningful engagement. Lower Ad Blindness Popunder ads avoid ad blindness, which occurs users become familiar with ignoring ads which are placed in predictable spots with a webpage. Since they appear in a very new window or tab, popunders stand out and therefore are more likely to capture user attention. Cost-Effective Advertising Popunder ads tend to be less expensive than other types of display ads, for example native or video ads. They can provide a better return (ROI) for advertisers aiming to reach a broader audience without breaking the bank. Extended Time on Screen Unlike popup ads, that are typically dismissed immediately, popunder ads remain open in the background prior to the user decides to shut them. This extends how long the ad is visible and boosts the chances that the user will engage with it. Best Practices for Using Popunder Ads To make the most of popunder ads, think about these best practices: Target the Right Audience Use targeting features available through popunder ad networks to ensure your ads are shown to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target according to user demographics, browsing behavior, location, or interests. Optimize Landing Pages Once users click on a popunder ad, they ought to be directed to a landing page that matches the ad’s message and was designed to convert. Ensure your squeeze page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions. Focus on Ad Design Although popunder ads are less intrusive than popups, their design still plays an important role in engagement. Use compelling visuals, clear messaging, along with a strong CTA to entice users to click around the ad. Make sure the ad content articles are aligned with the product or service being promoted. A/B Testing Test different ad designs, messaging, and targeting strategies to find the combination that works best for your campaign. A/B testing helps identify what resonates together with your audience and enables you to refine your ads for better performance. Ad Frequency Control Be conscious of how often your popunder ads are displayed to users. Overuse can cause annoyance, that might reduce the effectiveness of the campaign. Use frequency caps to control the number of times an individual sees your popunder ad in a certain period of time. Monitor Performance Metrics Keep tabs on key performance indicators (KPIs), for example click-through rates, sales, and bounce rates, to evaluate the success of the popunder ad campaigns. Use the data to generate informed decisions about optimizations. Popular Popunder Ad Networks in 2024 If you’re trying to run popunder ad campaigns, here are several of the top networks that provide this format: PropellerAds PropellerAds is one in the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is acceptable for both small enterprises and large enterprises. Adsterra Adsterra is often a popular ad network offering popunder ads which has a range of targeting options, including geo-targeting and device targeting. Adsterra is recognized for its anti-fraud system, ensuring high-quality traffic for advertisers. PopAds As the name suggests, PopAds focuses primarily on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, making it ideal for advertisers with varying budgets. ExoClick ExoClick is a performance-based ad network providing you with various ad formats, including popunders. It offers a user-friendly platform with real-time analytics and robust targeting features to ensure ad effectiveness. HilltopAds HilltopAds offers a variety of ad formats, including popunders. It provides advanced targeting, ad frequency control, along with a fraud detection system to make certain high-quality traffic and much better ROI. Pros and Cons of Popunder Ads Pros: Higher Visibility: Since the ad stays in the background before user is carried out with their main activity, it’s unlikely to be ignored. Less Intrusive: Popunder ads don’t interrupt an individual’s browsing experience, driving them to more acceptable to a lot of users. Cost-Effective: Popunder ads routinely have lower costs than other formats, which makes them a budget-friendly selection for many businesses. Longer Engagement: Popunder ads stay open before the user actively closes them, providing them with more time to attract attention. Cons: Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of the campaigns. Delayed Interaction: Since popunder ads are hidden before user closes their main browser window, there’s commonly a delay in when the ad is seen, which may affect immediate engagement. Negative Perception: While less intrusive than popups, many folks still view popunders negatively, especially if they may be not well-targeted. Conclusion Popunder ads provide a unique chance for advertisers to have interaction users inside a less intrusive way. Their ability to remain in the background until the user is ready to interact gives them an advantage over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and bring about better conversions. As digital advertising is constantly evolve, popunder ads remain a priceless tool for marketers seeking to drive results inside a cost-effective manner. By leveraging top popunder ad networks and following tips, businesses can incorporate this advertising format inside their broader marketing strategy with success.